If a trial team is not doing jury research, they are essentially relying on their intuition and experience to gain the best possible outcome in your case. This approach can get the job done, but does ...

There's no way around it - Modern jury research requires excellent software. Effective software allows research data to be organized in a useable manner, engages your team in the research process, ...

Although jurors come from all walks of life, they hold some common beliefs about what they like and dislike from attorneys in the courtroom.

Jurors are the single most important part of a trial. They decide who wins and who loses. While it is easy to focus on the arguments and the presentation of evidence - all of which are important - it ...