First Court Insights

What is Jury Research?

Jan 19, 2022 3:12:47 PM / by Kristen Liffrig
Jurors are the cornerstone of the legal system in America. Thousands of jury trials are held every year in which a group of jurors determine the outcome of the case. In an effort to preserve the integrity of the legal system, no one but the actual jurors are allowed in the deliberation room. Thus, ...
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How to Win Juries in the Age of Big Verdicts

Nov 23, 2021 10:47:47 AM / by Mike Liffrig
I have the pleasure of talking every day with litigators around the country and working together to overcome their greatest case-handling challenges. Recently, these conversations have revealed a slow, but monumental change in jury behavior in the last couple of years. Some questions I hear ...
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Evaluate Potential Experts... Before Hiring Them

Nov 23, 2021 10:42:03 AM / by Mike Liffrig
How often do you hire an expert knowing most of what they will say, but not how effective it will be in helping you win at trial? If you go into trial without knowing how effective your expert witness is at persuading jurors, you risk not only wasting the money spent on their fees but also run the ...
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How Jurors Value Less-Visible Injuries

Jan 24, 2019 1:41:40 PM / by Joseph Liffrig
We recently completed a private jury trial in a major motor vehicle collision, and learned some fascinating lessons about how jurors value less visible injuries such as cognitive impairment.
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How Jurors Work: Emotions Lead the Law

Oct 17, 2018 10:49:27 AM / by Mike Liffrig
Consider this fact pattern and outcome from a case we recently worked on: Plaintiff rear-ends trailer pulling a large load of logs. I repeat: Plaintiff rear-ends defendant. But the jurors assign most of the blame to the defendant… who was rear-ended.
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