First Court Insights

What is Jury Research?

Jan 19, 2022 3:12:47 PM / by Kristen Liffrig
Jurors are the cornerstone of the legal system in America. Thousands of jury trials are held every year in which a group of jurors determine the outcome of the case. In an effort to preserve the integrity of the legal system, no one but the actual jurors are allowed in the deliberation room. Thus, ...
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How to Win Juries in the Age of Big Verdicts

Nov 23, 2021 10:47:47 AM / by Mike Liffrig
I have the pleasure of talking every day with litigators around the country and working together to overcome their greatest case-handling challenges. Recently, these conversations have revealed a slow, but monumental change in jury behavior in the last couple of years. Some questions I hear ...
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How Jurors Work: Emotions Lead the Law

Oct 17, 2018 10:49:27 AM / by Mike Liffrig
Consider this fact pattern and outcome from a case we recently worked on: Plaintiff rear-ends trailer pulling a large load of logs. I repeat: Plaintiff rear-ends defendant. But the jurors assign most of the blame to the defendant… who was rear-ended.
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Eight Tips for Better Voir Dire

May 30, 2018 3:14:16 PM / by Mike Liffrig
Jurors are the single most important part of a trial. They decide who wins and who loses. While it is easy to focus on the arguments and the presentation of evidence - all of which are important - it is vital to remember who is actually deciding the case. Arguments do not decide cases. Evidence ...
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