First Court's Blog

How to choose compelling experts

You pay a premium for expert testimony. Why? To persuade jurors. But do you have any way to know if you are investing in the right expert(s)? There is no single rule to pick the best experts for each...
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How Jurors Work: Emotions Lead the Law

Consider this fact pattern and outcome from a case we recently worked on: Plaintiff rear-ends trailer pulling a large load of logs. I repeat: Plaintiff rear-ends defendant. But the jurors assign most...
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Who Benefits from Jury Research?

If a trial team is not doing jury research, they are essentially relying on their intuition and experience to gain the best possible outcome in your case. This approach can get the job done, but does...
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Jury Research Software

There's no way around it - Modern jury research requires excellent software.  Effective software allows research data to be organized in a useable manner, engages your team in the research process,...
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What is Jury Research?

 Jurors are the cornerstone of the legal system in America. Thousands of jury trials are held every year in which a group of jurors determine the outcome of the case. In an effort to preserve the...
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Jury Research Focus Group

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