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How to win juries in the age of big verdicts

Sep 5, 2019 2:30:54 PM / by Mike Liffrig posted in Advocacy, Emotion, jury trial, voir dire rehearsal, jury selection, online jury research

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I have the pleasure of talking every day with litigators around the country, and working together to overcome their greatest case handling challenges. Recently, these conversations have revealed a slow, but monumental change in jury behavior in the last couple of years. Some questions I hear frequently that bring this sea change to light:

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How to define “Bad Faith” for Jurors

Jun 3, 2019 3:30:08 PM / by Mike Liffrig posted in Advocacy, Jury Research, Testimony, Emotion, Law, Experts, bad faith

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First Court recently completed jury research projects on a handful of bad faith cases, and developed some insight on how jurors understand and interpret the concept of bad faith. Since this can be a tricky topic for regular people to understand, we’ve shared a few insights on what we learned, and how to effectively communicate the important points to the laypeople in the jury box.

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How Jurors Value Less-Visible Injuries

Jan 24, 2019 1:41:40 PM / by Joe Liffrig posted in Jury Research, Focus Group, Witness, Testimony, Emotion, innovation, jury trial, jury selection

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We recently completed a private jury trial in a major motor vehicle collision, and learned some fascinating lessons about how jurors value less visible injuries such as cognitive impairment.

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How Jurors Work: Emotions Lead the Law

Oct 17, 2018 10:49:27 AM / by Mike Liffrig posted in Jurors, Jury Research, Emotion, Law

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Consider this fact pattern and outcome from a case we recently worked on: Plaintiff rear-ends trailer pulling a large load of logs. I repeat: Plaintiff rear-ends defendant. But the jurors assign most of the blame to the defendant… who was rear-ended.

Juror's Feedback:
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