If a trial team is not doing jury research, they are essentially relying on their intuition and experience to gain the best possible outcome in your case. This approach can get the job done, but does not guarantee the best possible outcome for clients. Jury research is becoming more and more popular, because it helps reduce risk, improve litigation strategy, and ultimately saves money for the person whose money is at stake in the litigation. Some law firms routinely use jury research for all of their cases. Because of its economical and practical benefits, jury research is valuable for all parties involved in litigation.

There's no way around it - Modern jury research requires excellent software.  Effective software allows research data to be organized in a useable manner, engages your team in the research process, and enables participants to give candid responses. The software used in jury research should promote honest feedback and help show the weakness and strengthens of your case.