How often do you hire an expert knowing most of what they will say, but not how effective it will be in helping you win at trial? If you go into trial without knowing how effective your expert witness is at persuading jurors, you risk not only wasting the money spent on their fees, but also run the much greater risk of getting surprised by an adverse decision at trial.
We recently completed a private jury trial in a major motor vehicle collision, and learned some fascinating lessons about how jurors value less visible injuries such as cognitive impairment.
You pay a premium for expert testimony. Why? To persuade jurors. But do you have any way to know if you are investing in the right expert(s)? There is no single rule to pick the best experts for each case, but we have had the chance to measure the effectiveness of thousands of experts over the years, and have identified a handful of key traits we see in expert witnesses that achieve their desired effect – persuading jurors.