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How to win juries in the age of big verdicts

Sep 5, 2019 2:30:54 PM / by Mike Liffrig posted in Advocacy, Emotion, jury trial, voir dire rehearsal, jury selection, online jury research

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I have the pleasure of talking every day with litigators around the country, and working together to overcome their greatest case handling challenges. Recently, these conversations have revealed a slow, but monumental change in jury behavior in the last couple of years. Some questions I hear frequently that bring this sea change to light:

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Win Jury Selection, Win at Trial - Juror Background Research by First Court

Mar 11, 2019 4:59:59 PM / by Joe Liffrig posted in Voir Dire, Jury Research, Focus Group, innovation, jury trial, voir dire rehearsal, jury selection, online jury research

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 Many trials are won or lost in voir dire, yet it's often cited as the least predictable part of litigation. We want to reduce that risk and help clients win at this critical stage, so we developed a powerful way for you to learn the characteristics of your good and bad jurors, practice your questions with real laypeople in advance, and enter public voir dire knowing every possible bit of information about the people in your jury pool.

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How Jurors Value Less-Visible Injuries

Jan 24, 2019 1:41:40 PM / by Joe Liffrig posted in Jury Research, Focus Group, Witness, Testimony, Emotion, innovation, jury trial, jury selection

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We recently completed a private jury trial in a major motor vehicle collision, and learned some fascinating lessons about how jurors value less visible injuries such as cognitive impairment.

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Powerful, Cost-effective Jury Research - Introducing Three Hour Trial by First Court

Dec 14, 2018 9:54:22 AM / by Joe Liffrig posted in Jurors, Jury Research, Focus Group, innovation, jury trial, jury selection, three hour trial, online jury research

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We have helped thousands of clients win better outcomes in their lawsuits using our Private Jury Trial service over the last three decades. Woven into that success, we have heard two needs from our clients that we cannot meet with an all-day, in-person trial: 1) It's not cost effective for smaller cases, and 2) Because of the cost and time commitment, it's likely they can only do it once in a given case... even as the case evolves and new questions arise. 

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