We have helped thousands of clients win better outcomes in their lawsuits using our Private Jury Trial service over the last three decades. Woven into that success, we have heard two needs from our clients that we cannot meet with an all-day, in-person trial: 1) It's not cost effective for smaller cases, and 2) Because of the cost and time commitment, it's likely they can only do it once in a given case... even as the case evolves and new questions arise.
You pay a premium for expert testimony. Why? To persuade jurors. But do you have any way to know if you are investing in the right expert(s)? There is no single rule to pick the best experts for each case, but we have had the chance to measure the effectiveness of thousands of experts over the years, and have identified a handful of key traits we see in expert witnesses that achieve their desired effect – persuading jurors.
Consider this fact pattern and outcome from a case we recently worked on: Plaintiff rear-ends trailer pulling a large load of logs. I repeat: Plaintiff rear-ends defendant. But the jurors assign most of the blame to the defendant… who was rear-ended.Juror's Feedback:
Jurors are the cornerstone of the legal system in America. Thousands of jury trials are held every year in which a group of jurors determine the outcome of the case. In an effort to preserve the integrity of the legal system, no one but the actual jurors are allowed in the deliberation room. Thus, how and why cases get decided is shrouded in mystery.
How can savvy litigators pierce the veil and learn how a jury is likely to decide? Since the 1970s, attorneys have been using jury research to learn how jurors will react to their cases. If used properly, jury research can be a valuable asset for any litigation team. Keep reading to learn how it works!
Although jurors come from all walks of life, they hold some common beliefs about what they like and dislike from attorneys in the courtroom.
Jurors are the single most important part of a trial. They decide who wins and who loses. While it is easy to focus on the arguments and the presentation of evidence - all of which are important - it is vital to remember who is actually deciding the case. Arguments do not decide cases. Evidence does not decide cases. Jurors decide cases.