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How to choose compelling experts

Nov 29, 2018 12:20:36 PM / by Joe Liffrig posted in Testimony, Witness, Jury Research, Jurors, Experts

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You pay a premium for expert testimony. Why? To persuade jurors. But do you have any way to know if you are investing in the right expert(s)? There is no single rule to pick the best experts for each case, but we have had the chance to measure the effectiveness of thousands of experts over the years, and have identified a handful of key traits we see in expert witnesses that achieve their desired effect – persuading jurors.

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How Good People Go Ugly When Testifying

Sep 17, 2018 12:04:27 PM / by Joe Liffrig posted in Witness, Deposition, Prep4Dep, Testimony, Advocacy

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I imagine you have been in this situation: Your key witness is a good man. You know he is honest. In all your discussions he is down-to-earth. Likeable. Not a whiff of arrogance.

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