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How to define “Bad Faith” for Jurors

Jun 3, 2019 3:30:08 PM / by Mike Liffrig posted in Advocacy, Jury Research, Testimony, Emotion, Law, Experts, bad faith

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First Court recently completed jury research projects on a handful of bad faith cases, and developed some insight on how jurors understand and interpret the concept of bad faith. Since this can be a tricky topic for regular people to understand, we’ve shared a few insights on what we learned, and how to effectively communicate the important points to the laypeople in the jury box.

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Evaluate Potential Experts... Before Hiring Them

Feb 6, 2019 4:55:00 PM / by Joe Liffrig posted in Jury Research, Witness, Experts, online jury research

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How often do you hire an expert knowing most of what they will say, but not how effective it will be in helping you win at trial? If you go into trial without knowing how effective your expert witness is at persuading jurors, you risk not only wasting the money spent on their fees, but also run the much greater risk of getting surprised by an adverse decision at trial.   

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How to choose compelling experts

Nov 29, 2018 12:20:36 PM / by Joe Liffrig posted in Jurors, Jury Research, Witness, Testimony, Experts

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You pay a premium for expert testimony. Why? To persuade jurors. But do you have any way to know if you are investing in the right expert(s)? There is no single rule to pick the best experts for each case, but we have had the chance to measure the effectiveness of thousands of experts over the years, and have identified a handful of key traits we see in expert witnesses that achieve their desired effect – persuading jurors.

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